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Where the answers come from
LLMs index what people say.
Watt indexes what people do.
A general model reads the internet’s opinions. Watt reads the market’s behavior. We index behavior, and then make it usable.
Public text · What LLMs train on
Forum thread · 2023
“honestly the gummies are a scam imo, just buy powder”
Blog post · Mar 2022
“The 10 best protein powders of 2022, ranked”
Review · Undated
“tastes chalky. three stars.”
Opinions, written for an audience, already months old by the time a model reads them.
The Signal Graph · What Watt reads
Aggregated across millions of peoplesearch“creatine gummies”2.4M this week
compare3+ brands in category890K this week
shopsubscription over one-time64% of buyers
purchaserepeat, ~34 day cycle1.1M households
search“electrolyte powder unflavored”rising 3 weeks
switchgummies to powder, in category310K this month
What people actually search, shop for, and buy across the open market. 172,269 signals covering 88% of US adults, refreshed daily.
Trending
What people ask Watt.
What brands are searching. Click one, or ask your own above.
What else are people shopping for when they’re looking for healthy snacks?
Specialty grocery shoppers4.1× more likely
Wine club members2.8× more likely
Customers · grocery
The basket around the category
What’s surprising about people shopping for smart home devices?
Over-indexed, against expectation
Discovery · smart home
What the data says that nobody expected
What do the households of people shopping for baby snacks look like?
Household composition
Customers · baby
Household shape behind the buyer
What have people shopping for air fryers historically bought?
Prior purchases, ranked
History · kitchen
What they bought before this
Where are people shopping for camping gear concentrated?
Austin · 2.9× more likelyDenver · 2.4× more likely
Geography · outdoor
Where the buyers cluster
Find me 1 million people in-market for home gym equipment who also buy athletic apparel.
1M targetTwo signals, stacked
Audience · fitness
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